The Entrepreneurs Behind the Pudding
Two founders. One mission. Build technology that creates freedom, not dependency.
Our Story
Proof of Pudding was born from a simple frustration: why does technology designed to help us end up consuming so much of our time?
As entrepreneurs who left the corporate world to gain more freedom and time with our families, Gareth and Russell discovered that escaping the 9-to-5 didn't automatically mean escaping digital distractions. In fact, working for ourselves meant we needed even more discipline and better tools to stay focused.
After countless hours lost to algorithmic rabbit holes and endless scrolling, we decided to stop complaining and start building. The result? Simple, effective tools that do exactly what they promise – help you reclaim your attention and use technology intentionally.
Meet the Founders
Gareth
Co-Founder
Entrepreneur and father who believes technology should create more time for what matters. After years in corporate tech, Gareth now focuses on building tools that maximize productivity without sacrificing presence. When not coding, you'll find him planning the next family adventure or teaching his kids about entrepreneurship.
Russell
Co-Founder
Serial entrepreneur with a track record of solving real problems through elegant solutions. Russell believes in the power of simplicity and that the best tools are the ones you forget you're using. His mission: build products that respect user attention while delivering genuine value.
Our Mission
"To build digital tools that create freedom, not dependency. Technology should amplify human potential, not hijack human attention."
Our Values
Privacy First
Your data stays yours. No tracking, no selling, no compromise.
Simplicity Over Features
Each tool does one thing exceptionally well. No bloat, no confusion.
Immediate Value
Install it, use it, see results. No lengthy setup or learning curve.
Respect for Attention
No dark patterns, no engagement tricks. Your time is sacred.
Join Our Mission
We're building a community of people who refuse to let algorithms dictate their lives. Get early access to new tools and exclusive insights.